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Family Tech

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Girl Power

Empowering new website.

By Kathleen CrainPublished: January, 2008



    “Girl Power!” is more than a catchy slogan from the mid-1990s. It also encompasses a new wave of female empowerment. And web visionaries Girls Choice Inc. and The Family Groove are working toward renewed “Girl Power!”
    Girls Choice Inc. is a female-owned company that provides age-appropriate web material for young girls, ages 7-12. Soon, the website will be accompanied by a monthly magazine, Girls Choice Magazine. Topics include art, culture, fashion, sports, wellness and school. It offers a healthy outlet for young girls to explore their identity and develop life goals, and it encourages girls to be girls.
    The Family Groove’s goal is to help parents raise successful children in today’s culture. The website is geared toward “the modern woman,” with topics ranging from lifestyle and home to the “bump” watch.
    These 2 femme-focused organizations are collaborating to protect young women. Advertisers, movies, TV shows and magazines pressure girls to grow up faster than they should. Girls Inc. and The Family Groove are working to reclaim the female image. Character development, self-awareness and education are the primary components in putting the “girl back into power!”
    For more information, check out both these websites at girlschoiceinc.com and thefamilygroove.com.

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