Did this ever happen to you as a child? Your mom would have to hide
your vitamins in your oatmeal to get you to take them. Jennifer Hodges
remembers this very well and, after fighting the same battle with her
own children, an idea struck her that would evolve into SoCal-based Hero Nutritionals.
“It hit me one day,” says
Hodges, the company’s founder and CEO, “that it would be great to
combine daily supplements into a tasty gummy bear. Children’s vitamins
were not very appealing because of the crunchy bite, chalkiness and
unpleasant aftertaste.”
After her epiphany, Hodges spent two
years consulting with child nutritionists, food chemists and production
experts. In 1995, she established her company and released the
first-ever gummy vitamin, Yummi Bears.
“The challenge was
to create a new children’s nutritional-delivery system incorporating
the delightful taste of gummy bears without sacrificing nutritional
value,” she says.
Vitamins and minerals are substances
that the body needs to function properly. Usually these can be found in
the foods we eat. However, depending on how picky the eater is, vitamin
intake may be lacking. Vitamins can help little ones grow and develop,
and are also needed for adults to maintain proper health. Each vitamin
has a specific role that helps the body.
|
RSS Subscribe
