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Published: May, 2009

LAURA KRAMER • RANCHO CUCAMONGA
Mother of two sons, ages 2 and 5

Business: Psalm 23 Jewelry – Laura K Designs, Inc.
 
Product or service:
The entire Psalm 23 Jewelry Collection is designed to become timeless and personal reminders of the comfort, hope and inspiration of the 23rd Psalm.

How did you come up with the idea?
In 2003, Pastor Fraser Venter of Cucamonga Christian Fellowship, in Rancho Cucamonga, challenged each person to reflect on the Psalm 23 daily throughout his sermon series. I usually need something tangible to help me have a focal point in my daily reflections. I would read the Psalm but felt that there must be a better way to reflect on and memorize it while going throughout my daily routine. During this time, I was at work creating new jewelry with Psalm 23 whirling about in my mind, and the two ideas collided as one thought; the Classic Psalm 23 Bracelet was created.

What did it take to get your business launched?
We began selling fashion jewelry at local street fairs, with minimal capital expense. We created a Web site to sell the original Psalm 23 Bracelet, and orders came in from across the country and then eventually from around the world.

What is the size of your business?
The Psalm 23 Jewelry collection is sold online and in over 220 retail locations across the nation – and a few in other countries, too. In 2003, we sold a single product, but today our jewelry line includes bracelets, necklaces, earring, bangles, rings and ID tags – for the young and old, and for men and women alike.

Are you able to work around your children’s schedules?
We homeschool our children, so making specific times for work are, at this time, still easily managed.

Did you have a career before you became a mother?
No.